Thunderbird

Unfortunately, due to my non-disclosure agreement, I am unable to show a majority of the work that was done for this brand.

Thunderbird is a classic American beverage, once promoted by James Dean. I had the opportunity to participate in the brand once the decision was made to change the formula, target market, and design.

I designed the new can, the first one created at the company. The original came in a glass bottle. The launch program for the rebrand was designed entirely around the new can.