This Hi-C rebrand aimed to make the juice-favored drink more exciting to young consumers. With the introduction of a new, triangular juice box, the product is able to withstand a significant amount of additional force. This prevents accidental juice messes and squirting.
Own able characters were introduced to the brand to allow Hi-C to create stories for their young audience to follow and join in on. These characters are featured prominently on each box, with each flavor having a different adventure. These illustrations are able to be scanned with the Hi-C app, which allows access to video games levels that coincide with that part of the character's search for the new Hi-C flavor.
Art direction:Brandon Schoolcraft
Illustrations:Ashley Tatman & Brandon Schoolcraft
Animation storyboard:Brandon Schoolcraft