This Hi-C rebrand aimed to make the juice-favored drink more exciting to young consumers. With the introduction of a new, triangular juice box, the product is able to withstand a significant amount of additional force. This prevents accidental juice messes and squirting.
Own able characters were introduced to the brand to allow Hi-C to create stories for their young audience to follow and join in on. These characters are featured prominently on each box, with each flavor having a different adventure. These illustrations are able to be scanned with the Hi-C app, which allows access to video games levels that coincide with that part of the character's search for the new Hi-C flavor.
The Luminessence brand repositioning aimed to create a line of products that did not alienate male consumers. The Luminessence brand previously provided tea light candles with packaging that leaned more towards feminine. With this new line, Luminessence is able to appeal to male consumers who are recent graduates of college and are looking to decorate their homes for the first time. This goal was accomplished with the use of natural materials, such as sheet metal and wood, and by using naturally occurring luminescent phenomena as inspiration. Geo Luminessence, Polar Luminessence, Lunar Luminessence and Bio Luminessence are based on lava, arctic ice, the moon and life on earth respectively. LEDs were introduced to the candle bases to allow the candles to give off a glow, even when left unlit.
Candles, candle bases, photography, branding and packaging created by Brandon Schoolcraft and Logan Hamblin.
A look book for ThinkGeek.com, focusing on the "Tools of the Trade" for geeks. These "tools" are items that Think Geek would stock in their online store. This particular issue covers Nintendo, Marvel and Ghostbusters. Along with the look book, a new, hand drawn logo was introduced, containing "ThinkGeek.com" within a brain shape. This could be used as one of the stickers that gets sent out with their products.
A branding project for a secondhand and vintage shop located in Columbus, Ohio. The logo references both time and figure with an hourglass shape. This hourglass also contains the shop's initials, with the 'S' being the glass and a dotted 'I' being the sand.
This is an ongoing project, so check back soon for more!
Second Impressions Rebrand
Second Impressions - Pinterest Gold
Emo Kid & The Undead
You're infected with the zombie virus and need to compete to find the cure!
Logo & illustrations: Brandon Schoolcraft Photography: Brandon Schoolcraft Characters & story: Brandon Schoolcraft Copy: Abby Kirkpatrick Card and booklet layout: Sarah Meier
Elder Gods: Atlantis
Elder Gods: Atlantis served as my thesis project at the Columbus College of Art & Design. The collaboration with Mayur Prajapati was our first foray into the world of video game design and development. I created all artwork needed for the project, penned the story, planned the levels, set deadlines, and ensured that development progressed smoothly.
Khufu Egyptian Vodka is a conceptual product that aims to represent the architectural beauty of ancient Egypt with modern packaging. The bottle uses elements of smooth glass, a shiny gold cap, and floating gold flakes.
A collaboration project which focused on a rebrand of Popsicle, it's packaging and the 'Popsicle Weather' campaign for The Weather Channel App. Whenever the temperature rises to a certain level during the summer, a "Popsicle Weather Advisory" notification presents itself within the app, along with a branded background image.